The Center rolled out a comprehensive, multi-channel digital marketing strategy designed to expand awareness, reach targeted nursing audiences, and drive engagement across platforms.
Total Digital Impact (All Channels)
- 13.3 million impressions delivered
- 13,960 total clicks
- Consistent quarterly performance with growing engagement momentum
Channel Performance Snapshot
Display Advertising
- 2.29 million impressions
- 1,195 website visits
- Strong visibility through addressable and keyword targeting
Pre-Roll / Online Video
- 1.38 million impressions
- 611,485 video completions
- 1,721 website visits
High engagement with premium, brand-safe video content
Streaming Audio
- 704,027 impressions
- 686,493 completions
- Sustained reach to on-the-go audiences
Streaming / Connected TV
- 800,977 impressions
- 786,793 video completions
- 539 website attributions
High completion rates and growing website attribution in Q3–Q4
Geofencing
- 1.37 million impressions
- 1,136 clicks
Highly targeted, location-based engagement
Social Media
- 6.7 million impressions
- 9,752 clicks
- 0.15% average CTR
Largest reach driver across all channels
Key Takeaways
- Broad statewide and targeted reach across digital ecosystems
- Strong video and streaming completion rates
- Social media served as the primary engagement engine
- Multi-channel strategy ensured consistent visibility and reinforcement
